Nokia begins cellphone recycling program

HYDERABAD: Nokia India, the Indian arm of the leading cellphone manufacturer Nokia Corp, has started with its recycling program, 'Take-Back' in Hyderabad, India. This initiative is the part of company's nationwide rollout of the program over 25 cities by year end.

'Take-Back', targets to create consumer awareness on the benefits of recycling old phones, chargers and accessories. With this Nokia India is looking forward to induce behavioral change among Indian mobile users to recycle their used handsets in an environmentally sustainable manner.

Commencing this program, Ambrish Bakaya, Director Corporate Affairs, Nokia India Ltd said, "Nokia will plant a tree sapling, for every handset dropped, irrespective of brand or model, into one of its recycling bins and also offer surprise gifts to the consumers. Globally, the Nokia Take-Back program has successfully been rolled out in over 85 countries with over 5000 recycling bins."

Bakaya further added that in India, the program was initially rolled out in Chennai and will soon be launched across Coimbatore, Bangalore, Pune, Ahmedabad, Mumbai, Kolkata, Guwahati, Bhubneshwar, Chandigrah, Jaipur, Dehradun, Ludhiana and Delhi.

Recycling bins have already been placed at over 1300 Nokia Priority Dealers and Nokia Care Centers nationally, he said.