IndiaPost.com - SET Asia now available on Cablevision

NEW YORK: Sony Entertainment Television Asia (SET Asia) is now available as part of Cablevision’s iO International programming service. This new launch will allow customers across Cablevision’s service area access to outstanding South Asian family programming 24 hours a day. SET Asia is available as part of the five service iO South Asian package for only $19.95 per month or a la carte for $9.95 per month. SET Asia appears on Channel 246.

SET Asia offers its viewers a distinctive blend of entertainment programs twenty-four hours a day, including soap operas, dramas, sitcoms, concerts, movies and business. SET Asia’s programming offers award winning series including CID, Ek Ladki Anjaani Si, and Thodi Khushi Thodi Gham, new hit series like Kajjal and Kulvaddhu, and reality shows like Bigg Boss, Indian Idol, and Boogie Woogie.

Also featured on the channel are outstanding events such as the Lux Style Awards, Raghav in Concert, The Filmfare Awards and the Global Indian Film Awards to name a few. The channel’s programming also features monthly world premieres of Bollywood blockbusters like Fanaa, Koi Mil Gaya, Neal ‘N’ Nikki, Kal Ho Naa Ho, Omkara, and so on. "We are thrilled to be part of iO International," said Rajan Singh, Sony Entertainment Television Asia’s Executive Vice President International Business.

"This agreement enables us to reach out to even more South Asian families and bring wholesome entertainment to a brand new audience. As the South Asian population in the United States continues to grow, it is even more important for us to allow them to keep in touch with their culture." "Cablevision is pleased to offer SET Asia as part of iO International," said Theresa Chillianis, Cablevision’s vice president of business strategy.

"Diverse and high quality international programming is an important part of our award-winning digital cable service, and the addition of compelling programming like SET Asia adds significant value for our customers."