IndiaPost.com - DesiYou for premier South Asian content

India Post News Service

LOS ANGELES, CA: Step aside and make way for DesiYou, the newest, hippest, online community. DesiYou is one of the largest providers of original South Asian content, branding through the community. This digital media company brings the very best and the most original, exciting programming to hit the nation.

CEOs Ash Kumra and Harish Rao share over 10 years in online media, operations, and content production experience. Ash is a cited speaker on niche online media for TIE, Sundance Film Festival, Investor Business Daily and more.

Ash also sits on the board for the Media Entertainment Technology Alliance and is an executive member of global entrepreneurship organization TIE. Harish has worked with the South Asian media since 1997 as a senior editor for Hollywood Masala, and is an Interactive Content Producer for over 10 years having worked for Blizzard Entertainment, Fox Interactive and Vivendi Universal Games. So what is different about DesiYou one may ask?

The answer to that question is absolutely everything. It is original content developed from within the South Asian community itself. DesiYou was launched in March 2006 and has been growing in online viewer ship ever since launch. DesiYou features Interviews with Kal Penn (The Namesake) and Ben Kingsley (Gandhi) as well as Mira Nair (The Namesake).

DesiYou has covered the South Asian community featuring Ziba Beauty, The Indian Film Festival of Los Angeles (IFFLA) and the Mahindra Indo American Arts Council (MIAAC) Film Festival. DesiYou has entered the Entertainment and Film world with two short films, "The Trident" and "Indian Café".

From lifestyle, music, community, entertainment, to comedy programming, and even a Bollywood entertainment blog. With the New Year approaching we can only expect the same from DesiYou in 2008. New development and partnerships with major cable networks that will feature original lifestyle shows hosted by the lovely Pratima Anae (Ford model and actress).

Also a Music Variety show by the Desi Diva herself Kiran Shergill (dancer and choreographer) and A New York based Community program with Miss India 2006, Melanie Kannokada (Hostess for ImaginAsian TV) With an increasing database of comedy, music, lifestyle, community and original content, DesiYou is poised to raise the bar and be the premiere South Asian Content destination online.