NEW JERSEY: Pan Desi, the first English-language television network that is targeted at South Asians living in America and available to over 50 million people every day, had its official web launch on YouTube, recently.

Pan Desi is one of the first networks of its kind available to the YouTube community. Beginning June 16, Pan Desi is available on YouTube at www.YouTube.com/PanDesi. The network captures the American Desi experience by uniquely targeting key Desi demographics and age groups. Pan Desi programming is completely unique, professionally-created, and is aired daily on YouTube. (www.YouTube.com/PanDesi).

"It is time for the net-savvy segment of the population to have easy access to its own television content and a virtual meeting place. We are extremely proud to be the first to have such a reach through an agreement with YouTube, a leader in reaching and serving the net savvy consumer," said Vimal Verma, Chairman and CEO of Pan Desi.

"Being web savvy, American Desi is rooted in Desi and American culture, our programming pans American Desi cultural nuances, and the content is in English and readily available on the web for the next generation."

"YouTube allows people to communicate across cultural boundaries and past geographic borders," said Jordan Hoffner, head of premium content partnerships for YouTube. "We are pleased that Pan Desi has decided to share their entertaining and eye opening videos with the world and reach our global audience."

Catering to specific aspects of the Desi lifestyle and to key demographics, Pan Desi's programming schedule exhibits the high production and editorial values expected from the best in class, and the shows range from the inspirational, to the tongue-in-cheek, to the exciting.

The new network offers a series of "firsts" for the American Desi community - American Desi-themed shows; a multi-generational lifestyle talk show for women; cutting-edge teen shows; a sports news and magazine show showcasing international and American sports; interview programs; a late-night American Desi comedy block; Desi and interracial wedding themed shows with Bollywood and Hollywood rounding out the mix.