NEW DELHI: Maya Entertainment Ltd (MEL) and Leander Paes company, Leander Sport Pvt. Ltd. (LSPL) announced a unique arrangement wherein they will co-produce animated content around sports and fitness themes involving usage of digital images of sports personalities beginning with Leander Paes, Indian Tennis Ace, across the world for TV, DVD, Mobisodes and other present or future technologies.
These products created by the joint venture will be globally distributed to television channels, DVD and DTH distributors, mobile operators, content aggregators, online stores, etc. Commenting on this development, Leander said, "It is exciting to know that I can use my achievements in the sporting arena and the popularity generated by my performance to create wholesome digital content for children and youngsters.
As a father and national sports figure, I feel it is my duty to impart love for sports and an active lifestyle so the next generation can develop the mindset of champions both on and off the field. I have found an able and creative partner in MEL to take this forward and create content utilizing digital persona of myself and other global sports celebrities for a world-wide audience."
Jai Natarajan, Executive Vice President & Business Head of MEL said, "It is great to work with a multi-talented and passionate legend like Leander Paes. Lee's creative instincts, friendly screen presence, strong value system and love of animation make him an ideal catalyst for these projects.
We have ideated multiple content opportunities and are looking at domestic and international exploitation platforms to roll out the content in the future."
To begin with, MEL and LSPL will work on an animated TV series presently titled "The Magic Racquet", targeting a young audience. The series consists of entertaining content promoting values of active outdoor lifestyle, healthy eating habits, physical fitness and winning mindset, while giving tips about tennis as a sport.
The series will have 26 episodes of half an hour each and will be targeted for the worldwide market.
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