One name which has remained a constant in the changing façade of jewelry business in India over the last century is Srimals. The Srimal group was established in 1902 by Seth Indarchand Srimal. From a humble beginning as a jewelry retailer, the group has steadily expanded to provide entire gamut of services such as jewelry designing, jewelry manufacturing, jewelry photography, etc.
The Srimal group is the only jewelry manufacturer in the world famous Zaveri Bazar of Bombay which has existed for more than a century and still continues to make rapid progress. At Srimals, jewelry designing is not a business but a legacy built by passion and dedication of over five generations. They are probably the only existing jeweler in India which has the distinction of designing jewelry for the royalty, leading industrial houses such as Birlas and Bangars, as well as modern day retailing giants.
The company actively participates and attends jewelry shows all over the world to be continuously updated with international trends and designs. The designs are then fine tuned by an expert team that dives into details of processes and resources to be utilized for creating jewelry.
The key objective at this point of time is to keep user preferences and affordability in mind. In order to get the best possible finishing, the company manufactures most of its jewelry by hand even today with the help of skilled workforce, some of whom again have been associated with the company for over five decades. In addition to making jewelry, the company believes that it is their responsibility to pay back to the Industry that has become a part of their lives for over five generations.
The company has taken several initiatives to educate consumers and the general public on gems and jewelry. One key initiative towards this end has been Singem, the largest gemological training institute in the Country. Singem has more than 20 locations all over the country and is focusing on sharing its experience gained over a century with the next generation of jewelry designers.
In the United States, the Srimal Group has established their presence for last nine years via their associate concern The Radiant Horizon. With an office in the premier jewelry district of Los Angeles, The Radiant Horizon has been one of the key suppliers of loose diamonds and colored stones across North America. In the next phase of their expansion initiatives, the Srimal Group is now launching their designer jewelry across North America.
They are now looking to extend generations of experience in designing jewelry to the customers in the US. They will provide integrated solutions to either existing jewelers on motivated individuals who are interested in becoming their business associates.
Comments (0)
Print
Tell friend
Top
