NEW YORK: Yatra.com, one of India's leading Internet travel services companies, has selected Elephant Advertising (a wholly owned subsidiary of CineMaya Media Group, OTCPK: CNMY) as the agency of record (AOR) for the North America market to aid the successful site expand its service offerings in the west.

Yatra.com introduces its new service in North America for Non-Resident Indians and travelers to India. Elephant Advertising, regarded as the premier advertising agency for the Indian Diaspora throughout the North American market, will develop and lead the campaign. With over 2.4 million Indians in the United States, the US-India travel sector has become one of the fastest growing in the travel industry with almost every major airline in the world offering either direct or one-stop flights to most major cities in India.

This summer has seen a flux of activity as India's largest private carrier Jet Airways launched its New Jersey-Brussels-Mumbai route, and India's flagship national carrier Air India launched a non-stop service from Newark to Mumbai on its new fleet of aircraft. With the Indian Diaspora increasingly migrating and travelling, Yatra.com aims to offer solutions for international travel to India and domestic travel within India to Non-Resident Indian and world travelers. "Indians are avid travelers for business and personal reasons.

With the expanding ties and immigration to the United States, and India being ranked highly amongst the world's top travel destinations, it makes perfect sense for Yatra.com to tap this growing consumer base and serve the Indian and world travelers on an international level. We have chosen to work with Elephant Advertising, which has an extensive track record for launching new brands seeking to market services to the Indian Diaspora in North America." said Dhruv Shringi, Co-Founder, Yatra.com.

"We are very excited about the introduction of Yatra.com's travel services in North America. Until recently, most airline ticketing for India was done through travel agents or directly through airlines, and none of the major mainstream travel services offer international ticketing to destinations in India. Yatra.com will make it easier for the Indian community to find the best travel deals from US to India and travel within India through the ease and convenience of a reliable online service," said Nayan Padrai, President, Elephant Advertising, CineMaya Media Group.