PARSIPPANY, NJ: Leaders of the Super 8® lodging chain have unveiled a new logo featuring a brighter, modern graphic design that -- while retaining the 33-year-old original's colors and outline -- symbolizes a brand makeover that includes a new interior décor package for newly constructed hotels and enhanced amenities and services system wide.In conjunction with the logo introduction, the economy chain was renamed Super 8 Worldwide, said Super 8 President John Valletta.

"Given the continuous improvement of our product during the last three decades and our ongoing expansion at home and outside of North America, the time had come to adopt a more appropriate name to represent our global system." Valletta said introduction of the new logo was the final step in a multiyear revitalization effort that was developed and executed in close cooperation with the brand's franchisees and advisory board "to stay ahead of the competition in an increasingly competitive market." Brand improvements implemented during the last two years include complimentary high-speed Internet service, complimentary premium cable or satellite TV channels, alarm-clock radios, in-room coffeemakers and hairdryers.