MUMBAI: Ariel is known for progressing the lives of people through its innovation in laundry as well as by taking up the cause of furthering gender equality within households in the country.
Taking a step ahead, the detergent brand from the house of P&G has now come out in support of the LGBTQ community with their latest film, driven by their belief in inclusivity and equality for all.
With a strong drive to bring changes in societal norms, Ariel through its latest campaign #MakeItPossible brings forth the aspiring journey of Dr VS Priya – Kerala’s first transgender doctor. This heartening story is expected to bring about some hope, positivity, faith, and a few smiles as the country is currently facing unprecedented challenges.
Dr Priya is an inspiration to millions of people. Despite the hardships and insecurities of growing up as a man in a woman’s body, she finally decided to embrace her true self after 30 odd years. She fought endless obstacles and barriers put up by family and society, including gender biases and stereotypes, lack of information and acceptance, and much more.
And when the family accepts, the world accepts. She worked tirelessly towards achieving her dreams of being a doctor in a world that continues to stereotype the transgender community into specific exaggerated, attention-seeking roles. Today, being a doctor, it is duty that comes first for Dr. Priya as she continues to treat her patients with complete devotion.
Dr VS Priya and her journey of becoming a transgender doctor is nothing short of a beacon of hope, not just for all transgender people who want to be known for what they do, but also for everyone who continues to battle the odds and face impossible challenges, in pursuit to #MakeItPossible.
“When we think of a transgender, we imagine them dancing or seeking attention. We can hardly picture them as a pilot or a doctor. I wanted to change this and live my life on my terms. Conditions of transgender needs to change; changes will have to start from families. If a family accepts the kid who is a trans, that kid could grow up to be a better citizen. The best example is me,” shares Dr. Priya in the film.
Ariel India has been championing the cause of gender equality for many years. With this enlightening and powerful film, Ariel now celebrates these heroes who overcome the odds to #MakeItPossible.
Sharat Verma, Chief Marketing Officer, P&G Indian Subcontinent and Vice President, Fabric Care, P&G Indian Subcontinent said, “Ariel believes in a world free of bias that fosters equality and inclusion, is a world where everyone can thrive. The story of Dr. Priya is a story of resilience, courage, and perseverance. It reminds us that no matter how difficult the circumstances, with perseverance we can #MakeItPossible. We are inspired by her courage and glad to celebrate her journey.”
Ariel salutes the spirit and determination of Dr. VS Priya, and many others like her who continue to battle odds and give it all that is needed to #MakeItPossible. Stories like these give us hope.
This film was launched recently on Ariel’s social media channels. Link to film: YouTube Facebook:
P&G serves consumers in India with one of the strongest portfolios of trusted, quality, leadership brands, including Vicks ®, Ariel®, Tide®, Whisper®, Olay®, Gillette®, AmbiPur®, Pampers®, Pantene®, Oral-B®, Head & Shoulders® and Old Spice®. P&G operates through 3 entities in India of which 2 are listed on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble Hygiene & Health Care Limited’ and ‘Gillette India Limited’, whereas the unlisted entity (which is a 100% subsidiary of the parent company in the U.S) operates by the name ‘Procter & Gamble Home Products Ltd.’ In the last 12 years, P&G’s signature CSR program P&G Shiksha has built and supported 1000 schools that will impact the lives of 10,00,000 underprivileged children across the country by providing them with access to education.
Please visit www.pg-India.com for the latest news and in-depth information about P&G India and its brands.
This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)
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