Kohinoor comes to Chicago with traditional diamond shine

CHICAGO: Kohinoor is coming to Chicago – not the unmatched diamond that was snatched form Indian rulers by the British 200 years ago – but Kohinoor Foods that seeks to offer the best that India could offer on platter.
Serving sixty countries across the globe, Kohinoor had come to USA over a decade ago operating from East coast. The burgeoning Indian market and its teaming up with McCormick of USA induced the management to broaden their vision and cultivate not only the ethnic sub-continent Indian customer but also the mainstream Americans besides reaching out to these buyers by branching out to other cities. Chicago is one such destination and many more would come down the line.
Briefing the Indian media on the eve of launching the Chicago facility, Rajan Kapoor, Chief Operating Officer, said that Kohinoor Foods is synonymous with the fine taste of India in its authentic form.
It has become a household name not only in India but in other parts of the world – USA, UK, Austrialia, Japan, Dubai and Africa – catering to all kinds of consumers with its Basmati rice, ready to eat products, cook-in sauces, cooking pastes, spices, seasonings and frozen food.
He said that the company management is gearing to attend to the need of consumers worldwide for frozen food. “The demand for frozen food is virtually doubling every four years and we would not like to lag behind in meeting consumer needs,” he said. Housing a freezer full of the highest quality and most nutritious authentic Indian foods, the range lets you choose from a wide variety. Processed and packed with up-to-the-minute technology, the range has its nutritive value and flavor intact for everyone to savor, he pointed out
He also pointed out that the consumer now a days is getting more health conscious and with this end in view his company is coming out with innovative products that last long, have no additives, have low sodium content and are made with cooking media like olive oil. “This trend has been steadily evolving over the past decade and the need of healthy vegetarian food and growing awareness of the relationship between diet and health has driven consumers, and in turn Kohinoor, to look at food that meets this criteria,” he said
“After treating food connoisseurs with authentic traditional aged Basmati rice, Kohinoor foods added more members to the family keeping in mind the fast changing consumer trends of gluten free, 100% vegetarian, low sodium, kosher & halal foods – from ready to eat Indian curries, specially cooked in olive oil, the cook-in sauces, cooking paste to spices, seasoning and frozen food,” he added.
Kohinoor’s line of products wouldn’t be complete without its exclusive range of spices. Sourced straight from the heart of spice land, Kohinoor Foods presents a spellbinding range of authentic Indian spices. These spices are a perfect union of authenticity and careful selection from the fields. 100% pure and natural, without any additives, these spices come to you with a complete quality assurance. They are processed in a state-of-the-art plant which houses one of the world’s best spice processing technologies, according to Rajan Kapoor
The company has launched its Chicago distribution center and facility – Prag International – in Elk Grove Village, a northwest Chicago suburb. It is mentored by Ravi Kapoor, President. Rajesh Asrani is the Kohinoor Branch Manager while Sanjiv Vadhera is sales manager.

Ramesh Soparawala
India Post News Service