ADELAIDE: “Australia 2020 Tourism Goal projects India’s overnight visitor spend to reach up to A$ 1.9 billion and arrivals from India are expected to touch an average annual growth rate of 9.1% through to the financial year 2022-23,” announced Mr John O’ Sullivan, Managing Director, Tourism Australia, at the recently concluded Australia Tourism Exchange held in Adelaide.
Speaking to reporters at Australia’s largest annual travel and tourism business-to-business event, Mr O’Sullivan referred to India as one of the largest emerging markets. In 2017, Indian visitors spent A$ 1.43 billion (approximately. Rs 7,150 crores) on their Australian trips, an increase of 16% over the previous year. India is the 7th largest source market in terms of expenditure and the average spend for Indian visitors was A$ 5,064 (Rs 253,200).
With 302,200 India arrivals into Australia in 2017, India became the 8th largest inbound market for arrivals for the year ended December 2017. In 2017, Indians spent 15.7 million nights in Australia, an increase of 7% over 2016. The average length of stay for all visitors from India was 55 nights, with a 49% repeat visitation.
According to the Consumer Demand Project (CDP), the top five Australia attractions that appeal to Indian travelers are the Australian beaches, iconic landmarks, wildlife, food & wine, and the Great Barrier Reef (GBR).The research also shows that Indian travelers rated Australia’s Food & Wine as the best in the world.
“The upcoming 2020 World Cup for men and women will add to the number of travelers from India. With great cultural – and cricketing – affinity, Australia has a lot of cricketing attractions including the Roof Climb and Bradman Collection in Adelaide Oval, Bradman’s home and International Hall of Fame in Bowral, iconic cricketing grounds like MCC and Sydney”, added Mr O’Sullivan.
As of December 2017, there were 5,100 registered agents on the Aussie Specialist Program, with 3,600 agents completing their online certification. In India, the target markets for Australia include Delhi, Mumbai and Bengaluru (Primary) and Chennai, Hyderabad, Kolkata, Ahmedabad and Pune (Secondary).
Preeti Verma Lal
Thank You For Your Vote!
Sorry You have Already Voted!
