NEW DELHI: Italian fashion and lifestyle major Gianni Versace is planning to bring in its range of furniture in India to tap the fast-growing luxury market here.
At present, furniture is the only product category in Versaces portfolio that is not available in India.
“We are looking (at launching the furniture range). We see no reason why we shouldn’t,” Gabriella Saracino, Worldwide Licensing and Home Division Director, Gianni Versace SpA told PTI.
However, she did not share the timeline of the launch of the furniture range in India. “We want to be 100 per cent sure (before launching) that it is the right location and the right partner.”
On being asked whether Versace would partner locals here for its furniture range, she said, “In distribution, yes. But the production would be in Italy”.
Saracino added, “We do not want any compromise on our quality. Our furniture is made in Italy. If people want quality, they buy our products. Otherwise, there are several other options in the market”.
Versaces furniture is made in Italy and exported to different markets. The home division, which includes furniture, accounts for 10 per cent of Versaces total turnover.
Founded in 1978 in Milan, Gianni Versace SpA is one of the leading international fashion design houses. It designs, manufactures, distributes and retails fashion and lifestyle products, including haute couture, accessories, jewellery, watches, eyewear, fragrances and home furnishings.
Versace and realty firm Unity Group have announced tie-up for developing Delhi’s tallest building, comprising 160 branded luxury apartments, with an investment of about Rs 500 crore.
This was Versaces second real estate project here, the first was in Mumbai with ABIL group, Saracino added.
On being asked whether the group is looking at partners for luxury real estate projects, she said, “At the moment, we want to concentrate on this (project).” PTI
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