India Post News Service
NEW YORK: This summer, State Farm is releasing two new spots targeted at the growing U.S Asian market. Smart Living and Intuition, tell humorous stories that are built on cultural insights around Asian Americans tech savviness and family dynamics, featuring real State Farm agents as cast members. Along with broadcast, the creative is running in English and in-language across Asian print and digital platforms with the intent of generating positive associations that reach a wide demographic of Asian Americans.
Smart Living, features a spooky twist that raises the question, “Can a Smart Home be too smart?”Smart living is also a way of life for most Asian Americans, who are among the first to embrace and adopt new technology. In the spot, a voice-controlled device, SAL, is a menace to an Asian American couple as he masterminds a series of comedic accidents. But with State Farm agent Amy on their side, the couple knows that State Farm is here to help life go right.
Intuition takes the familiar story of parents-know-best and gives it a humorous Asian Indian cultural perspective. When parents come visiting, their advice doesn’t always get the most enthusiastic response. In the spot, the parents’ advice leads to comedic results and even unwanted accidents, but State Farm agent Anu has their back when things go wrong and is there to help life go right. The spot will be released on September 3.
The mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States.
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