India Post News Service
SPRINGFIELD, MO: A Missouri based award-winning Springfield Brewing Company (SBC) has apologized and removed Hindu deity Lord Ganesha’s image portrayed on its Bombay Brown IPA beer label after huge protest from upset devotees. The protest was led by Rajan Zed, president of Universal Society of Hinduism and the company management took no time in taking off the beer brand and tendering its apology as well.
A release from SBC said that “SBC sincerely apologizes” to all aggrieved parties and observed that “It was never our intention to offend any person with the artwork used for this brand.” Lord Ganesha image associated with Bombay Brown does not show up anymore on the SBC website.
“Bombay Brown” (13 degrees Plato, 35 IBUs, 5.5% by volume) was earlier described as a “session-strength IPA with piney, citrus, and floral notes of American hops balanced by bread-like aromas from a blend of dark malt”. It was stated to be a perfect “complement to our sweet and spicy pizza, The Maui Wowie”.
Story behind it given on the SBC website earlier went as: The artwork for this beer features Ganesha, the Hindu deity revered as the Remover of Obstacles and more generally as the Lord of beginnings and the Lord of obstacles, patron of arts and sciences, and deva of intellect and wisdom. Brewing is often described as a blend of art and science and Ganesha is a fitting symbol of the brewers’ art.”
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