addressing the BMA Meet
CHICAGO: Business Marketing Association (BMA), as a branch of Association of National Advertisers (ANA), organized a grand three- day conference from May 27-29 at the Sheraton in downtown Chicago.
“Be more” was the theme of the profession’s 2015 annual global conference of BMA15. This theme highlighted the business movement in the electronic world where more and more is expected of marketers: they need to know more, master more and deliver more-often in less time and with tighter resources. More than 885 b2b marketers from 450 companies, 37 states and the District of Colombia and 12 nations attended BMA15.
Fifteen major companies warmly sponsored all three days’ pre-conference sessions, keynote sessions, and other breakfast, morning, luncheon, afternoon and networking gala sessions. Microsoft was the title sponsor of the event.
Opening and wrap-up remarks were given by Steve Liguori, 2014-15 BMA Chair and Howard Sherman, 2015-16 BMA Chair. The BMA B2 Awards recognized the dynamic work of business marketers’ across 24 categories and 113 divisions including innovative global brand, strategy, customer marketing, demand generation, integrated internal and external marketing communications. The Global ACE Awards recognized creative excellence in B-to-B marketing across all disciplines – online, mobile, social, print TV, experiential and integrated content.
BMA nurtures the community of B-to-B marketers with consistent, quality opportunities for peer connection learning, and development. BMA provides an impressive array of sessions with high quality speakers. Gary Slack, the organizer and Michael Krauss, the co-organizer of the event since 2009 proudly say attending BMA’s annual global conference is fast becoming a ritual that attracts all the aspirants in our profession.
Geetha Patil
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