METUCHEN, NJ: Leading multicultural marketing firm, Touchdown Media Inc. and MoneyGram, a leading global money transfer service, have announced the return of the popular Cricket Bee initiative where fans get to show off their knowledge of cricket and enter for a chance to win $10,000.
The MoneyGram Cricket Bee Contest tests the knowledge of cricket enthusiasts across the country on the history of the game, its glorious moments, as well as different teams, players and other general knowledge of the game. Open to those 18 and older, the contest will begin with regional rounds in San Francisco Bay Area, Dallas, Chicago, New Jersey and Toronto, each testing participants’ general cricket knowledge.
The regional contest will have two components, a written test and an oral test. In the written qualifier, contestants will be asked 25 questions. They must get at least 15 correct to advance to the oral round. In the oral round, the contest will be held on a miss and out basis; simply if a contestant misses the right answer, they are eliminated. Registration deadlines for the regional rounds begin on July 7.
This year, the top two finalists in each regional round will move on to the final round, to be held on August 12 in New Jersey. Unlike quiz shows, the Cricket Bee will be conducted so that contestants are actually competing with themselves and the question posed to them as opposed to their peers.
Contestants can register and watch a video detailing and explaining the contest at cricketbee.com/explain. A sample set of questions and sources will be provided for the participants.
“We are thrilled to sponsor the 2017 Cricket Bee and as always we enjoy being a part of an initiative that our customers are passionate about,” says Joann Chatfield, MoneyGram’s head of marketing for the Americas. “Cricket is a sport that brings friends and loved ones around the world closer together, much like MoneyGram’s services. It’s always exciting to be a part of activities that support our South Asian communities.”
“Cricket is a passion point for many immigrants and whether one plays the game or not, one always knows a lot of trivia. We hope to bring all cricket lovers together on this platform and encourage the spirit of the game,” said Rahul Walia, the brains behind the initiative.
Kawan Foods returns as the powered by sponsor for the innovative event and has been deeply involved with the South Asian community through various initiatives and hopes to connect with the entire Cricketing community here in the US and Canada.
Widely distributed general entertainment channel, TV Asia returns as the broadcast sponsor and will showcase the initiative in a multi part series on the channel.
India Post News Service
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