Grown by the Rules: How EU Directives Ensure Safer, Better EU Apples and Kiwis in India

European apples and kiwis are making a mark on Indian supermarket shelves — and in consumer hearts — through the Garden of Europe campaign, co-funded by the European Union. This campaign brings attention not just to the fruits themselves, but to the stringent rules and responsible methods behind how they are grown.

These apples from Poland and kiwis from Greece are produced under one of the most robust food safety and environmental legislation systems in the world — the EU framework. European farmers operate within a strict certification ecosystem, ensuring that what ends up in the hands of Indian consumers is safe, sustainable, and traceable.

• GLOBALG.A.P. IFA: Focuses on food safety, environmental management, traceability, and farm documentation — verified through regular audits.
• GRASP: Ensures worker protection and fair labor practices across certified farms.
• IFS & BRCGS: Cover the entire food chain — from production hygiene to transport and packaging — aligning with global retail and safety standards.
• HACCP: Systematically prevents food hazards at every step of the production process.

Even with setbacks in 2024 — like frost damage in Poland and localized flooding in Greece — EU producers maintained their commitment to climate-smart farming and sustainability, using eco-fertilizers, water-saving technologies, and biodiversity safeguards.

Indian consumers are increasingly prioritizing food safety, transparency, and ethical sourcing. Garden of Europe responds to this demand through in-store promotions, awareness campaigns, and retailer partnerships throughout 2025.

Try this Indian-Inspired Apple & Kiwi Smoothie (2 servings):
Blend together: 2 peeled kiwis, 1 chopped European apple, 1 banana, 1 cup yogurt or almond milk, 1 tbsp honey, a pinch of cardamom, and ice. Garnish with kiwi slices and a dusting of cardamom — a refreshing, nutrient-packed treat with a desi twist.

For more information, please visit https://appleandkiwi.eu/.

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