IFFD presents New-Gen & Budding Designers
NEW DELHI: Keeping up with their trend to nurture fresh fashion talent, Indian Federation For Fashion Development (IFFD) recently presented several new designers at the India Runaway Week Season 4.
This season the selection of the New-Gen & Budding designers were made from 250+ submissions. IFFD chose these designers on the basis of some key criteria that included quality, innovation, marketability, and ability to legitimately take their business to the next level.
“The increased number of entries along with the continued growth of the India Runway Week reaffirms the platform’s stature in terms of relevance and reach in the Indian fashion market” Said Kiran Kheva, Fashion Director, IFFD.
Most stunning amongst them stood Designer Shalini Gupta with her new collection of Kaaisha Studio – a
blend of tradition with contemporary design.
Avinash Pathania, Founder, said “IFFD has nurtured fresh fashion talent over three seasons of India Runway Week and provided them with an opportunity to showcase their creativity. Each season the designers have been mentored by IFFD and we expect them to grow to their fullest potential while maintaining their individuality.”
Shalini Gupta’s creations boast of both contemporary and traditional crafting techniques that make each product extremely unique coupled with a ‘forever’ shelf life to the discerning eyes of all ages. Every garment reflects the centuries old rich Indian tradition of art and craftsmanship that is passed
down from generation to generation. Each piece has been 
embellished with traditional decorative motifs and emblems, such as crystals, pearls, zardosi and patch work, and intricate threading techniques, such as Mukesh embroidery.
Shalini blends this traditional artistry with modern cuts and draping, to create striking sui generis outfits, such as saree gowns and Indo-Western fusion dresses. The Rainbow Collection is a dramatic palette of imagery, rapturous to the senses. The Madhubani Collection is based on miniature paintings drawn by award-winning artists and given a contemporary touch of fusion with embellishments of pitta dabka, nakkshi and Swarovski crystal work.
The beauty of the brand lies in its ability to provide garments for many an occasion. Be it a digitally printed sari for an evening out, a medium heavy suit for a day function or a heavy lehenga for the bride’s big day, Kaaisha Studio has it all covered. Whether you are looking for something individualistic for an outdoor event, party, get together or wedding, Kaaisha offers something for all occasions.
She told India Post that her designs were especially customized to the growing demand of NRI clientele in US.
Krishan Sharma
India Post News Service
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