NEXTT claims major victory for U.S. consumers

DALLAS, TX: In a bold move to protect American consumers from unknowingly buying inferior quality bed linens at inflated prices, the U.S. International Trade Commission (ITC) has announced that Customs and Border Protection will work directly with Dallas-based NEXTT, the leader in the U.S. home furnishings industry, to import only the company’s patented Alpha Cotton, a luxurious fabric primarily used to make high-thread-count sheets. Other textile importers and manufacturers have chosen instead to falsely label lower thread count fabrics as much higher thread counts. This false labeling sometimes is by over 100% and violates the current patent in place.

“The ruling is as much a victory for consumers, as it is for NEXTT and Alpha Cotton,” said CEO Arun Agarwal. “High thread counts are a sign of quality, comfort, and luxury in bed linens. The problem arises primarily in cotton/polyester blends, where manufacturers find it difficult to weave very fine polyester fibers. This problem was solved by the Alpha Cotton, which covers thread counts ranging from 190 to 1200.”

This ruling will affect fourth quarter business, where this fabric is a part of major Black Friday promotions by heavy-hitting retailers. With the Customs and Border Protection enforcement and the assistance of NEXTT, consumers will have a big win when it comes to the quality of home furnishings.

Nextt, the $500 million privately held company, provides textiles to all of the major U. S. retailers including Dillard’s, Belk, Wal-Mart and Kohl’s. Nextt also has a robust portfolio of leading celebrity brands, such as Beautyrest, Ellen Tracy, Jessica McClintock and Royal Sateen. Nextt has its eadquarters and distribution facilities in Dallas, while also operating a state-of-the-art design studio and showroom in New York City. For more information about the company, please visit www.nextt.com.

Agarwal was awarded “NRI of the Year” by Times Now and ICICI Bank in 2015 and was selected as a 2014 Minority Business Leader by the Dallas Business Journal, while Agarwal’s company was ranked 17th in the 2014 Dallas 100 list of fastest growing companies selected by the Caruth Institute for Entrepreneurship of SMU.