India Post News Service
MUMBAI: One of the leading Bollywood entertainment and lifestyle websites, Pinkvilla, has partnered with online streaming major, Hotstar. Under this partnership, original content from the popular entity will be available for viewing under the Hotstar app.
Pinkvilla, well known for its detailed coverage of entertainment-related news, has forayed successfully into lifestyle, beauty and fashion segments featuring original celeb interview videos of stars like Anushka Sharma, Kangana Ranaut, Shahid Kapoor, Sunny Leone, Shilpa Shetty, of television actors like Mouni Roy, Jennifer Winget, Karanvir Bohra, Divyanka Tripathi and others. The entertaining content in episodic format, curates fun videos of celeb beauty regime, fashion advice from the stars, behind the scene interviews and a lot more.
With this partnership in place, original Pinkvilla content will now be available for viewing anytime under the popular streaming app enabling
Pinkvilla loyalists and viewers to watch their favorite content at the ease of one app. The collaboration will help the website in catering to a wider audience reach adding to increased viewership.
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