MUMBAI: The 18th Edition Of Lycamobile Presents IIFA Festival in Association with McDonalds in just a few days will descend to the city of New York for the very first time. As fans from all across the world await for the biggest celebration of Indian cinema worldwide, International Indian Film Academy has announced its diverse range of official IIFA merchandise. New York based Easy Partners, a boutique licensing and merchandising company has tied up with IIFA as the official merchandise partner to produce, market and sell the merchandise.
The merchandise serves as a massive undertaking and a perfect way to commemorate IIFA’s premiere edition in New York.
The Official IIFA Merchandise includes an interesting range of t-shirts, caps, key rings, hooded sweatshirts, tote bags, magnet and ticket holders among others that are stylized with the Iconic IIFA’s logo. The Merchandise is exclusively available on e-store https://www.jsrdirect.com/webstores/iifa and at MetLife Stadium from 14th – 15th July during the 72 hour Lycamobile Presents IIFA Festival New York extravaganza.
Commenting on IIFA’s brand new step into merchandising, Andre Timmins, Director- Wizcraft International, the producers and creator of the IIFA movement says, “IIFA has grown exponentially each year and at the18th edition of IIFA we are pleased to introduce our official merchandise with Easy Partners. IIFA over the years has captured many hearts and with the launch of the IIFA merchandise our ardent fans can connect and get the complete IIFA festival experience.”
Cathy Cleghorn, Founder of Easy Partners says, “During my more than 30 years in merchandising, I have worked with a lot of great partners in many incarnations – from Brockum to Anthill Trading and then Live Nation. In starting Easy Partners, the mandate was to find Partners who were Easy to work with and understood the value of merchandise in building a brand.
We are pleased to have formed a partnership with IIFA as they have already build a mega-global brand. Together, we will grow the IIFA brand by introducing a merchandise selection for devoted and enthusiastic fans to enjoy.”
India Post News Service
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