CHICAGO: Rishikant Singh, Midwest Manager for Air India in Chicago, is now up for a new assignment as Manager Air India, New York – Canada. This follows the now improved Air India, needing better marketing personnel where every guest gets treated like a Maharaja!
Rishikant, Air India’s Manager for the Midwest region since July 2012 has got additional charge of Canada since July 2014. He now joins New York as the Regional Manager – Americas from September 14, upon retirement of his colleague Mr Norbhu.
Singh’s main job would be to grow revenues on Air India’s non-stop flights to India, though the US route is one of the least profitable because of fuel costs and immense distances. He aims to help his team improve customer service and brand image, now that Air India is part of the Star Alliance.
Singh had spent three years in New York completing MBA at Baruch College in the City University of New York in 1987 and as a licensed stockbroker on Wall Street very briefly. He went to Bombay in June 1987 and joined Air India, accumulating over 27 years experience since.
Passenger revenues account for 95% of all revenues of Air India. His notable contribution was in revenue management’s computerization of forecasting and seat inventory control, and field sales. Before taking up the Midwest operations, since 2007, he has worked towards selection and implementation of a common IT platform for the merged carriers of Indian Airlines and Air India.
He has exposure to airport operations, field sales, marketing, sales promotion, distribution channel, viability and profitability of routes and realignment of operations. His stint as Manager – Kuwait & Cyprus during 2004-07 saw Air India charting unprecedented sales growth of 60 percent. An air evacuation of Indian and subcontinent nationals fleeing Lebanon in the crisis of July 2006 was an experience he recounts with satisfaction and reflected happiness of those rescued.
India is still close to his heart and he misses no effort at reviving patriotism among Desis towards their motherland.
Ramesh Soparawala
India Post News Service
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