HIGHLAND PARK, IL: How did an entrepreneur convince Walmart, the world’s largest retailer, to partner with a new and relatively unknown beauty salon franchise concept that specializes in the art of brow shaping, facial hair removing and waxing? With hard work, creativity, and attracting more than 1,000 customers a week, Seva founders, Vas and Sonal Maniatis, overcame incredible odds to form an exclusive in store partnership and expand their franchise concept nationwide.
In addition to brow shaping and facial hair removal, Seva offers a full range of nail and spa services including body waxing, facials, and eyelash extensions.
After years of success in the real estate industry, serial entrepreneur Vas Maniatis and his partner Sonal opened their first eyebrow threading business in 2008 only after a Walmart regional manager needed to fill a vacant retail stall in his new Indianapolis location, days before its grand opening.
Vas and Sonal agreed to open their eyebrow threading concept in Walmart, only to grow the business to two additional locations before catching the full attention of Walmart executives and forming an exclusive in-store retail partnership.
“Seva offers an opportunity for potential franchisees with and without experience in the beauty industry to fulfill their “American Dream” and get involved in a franchise that offers full support and demonstrates success,” said Vas Maniatis.
“Seva is a company that began in the shadows of a retail giant and has continued to thrive and generate profits in a down economy.”
Seva currently operates 50 franchise and corporate locations throughout sixteen states, with huge expansion plans in 2013.
The company’s exclusive partnership with Walmart and its ability to use the Walmart infrastructure allows Seva to provide its franchisees the opportunity to open multiple locations locally, regionally, or nationally with guaranteed foot-traffic in the thousands per week. Walmart currently operates over 8,500 locations worldwide.
Seva has designed a complete turnkey Salon-in-a-Box delivery system which handles all aspects of the design, construction, delivery, and coordination of build out of every new Seva salon.
The company requires start-up capital of $100,000, in which $15,000 is allotted for the franchise fee. Seva’s proprietary iPad-based POS technology is installed in every location to enables its franchisees to easily run and monitor their stores in real time from anywhere in the world via any computer, web-enabled phone, or iPad.
Offering world class training and support, Seva has established the Seva Academy to assure franchisees continued support of trained and certified threading masters.
The academy offers a series of hands-on threading instructional classes limited to eight students per class. Classes provide highly personalized one-on-one instruction by Seva’s Master Threader in state-of-the-art training facilities located within the company’s corporate headquarters in the Chicago suburb of Highland Park, IL.
“We are proud of what the Seva brand represents and are fully committed to continued research and development of customized services and new beauty products,” Sonal Maniatis said. “Our Seva brand line of beauty products compliments our current line of spa services and offers the franchisees an additional profit center.”
India Post News Service
Thank You For Your Vote!
Sorry You have Already Voted!
