NEW DELHI: Online travel firm MakeMyTrip is wooing domestic tourists to Kashmir offering attractive packages as it supports the state government to bring back travelers to the valley hit hard by floods last year and recent unseasonal rains.
“The valley is ready to welcome tourists and we assure travelers that a trip to Kashmir is as convenient, delightful and memorable as it was before the floods,” MakeMyTrip Chief Business Officer Holidays Ranjeet Oak told PTI.
Holiday business in the valley was growing at an average of 45 per cent year-on-year and MakeMyTrip expects business to regain lost ground due to floods, he added.
The floods in the valley last year had led to a slowdown in the number of tourists to the valley and had impacted the economy.
“We are looking at a growth of around 45 per cent in number of travelers visiting Kashmir in 2015. In 2014, the Kashmir valley (excluding Ladakh) had 35,000 travelers visiting the state,” Oak said.
In order to woo tourists, the company is providing a slew of offers for travelers to visit Kashmir, such as 6 days and 7 nights package, covering Srinagar, Gulmarg, Pahalgam and Sonmarg for Rs 24,999 from Delhi.
It is also available from Mumbai, Ahmedabad, Bangalore, Kolkata, Chennai, Hyderabad, Indore and Baroda. Currently, Delhi and Mumbai contribute nearly 60 per cent of all queries received for Kashmir, MakeMyTrip said. -PTI
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