NEW DELHI: Australia is eyeing an over 8 per cent rise in the number of Indian travelers visiting the country in the next financial year on the back of initiatives to promote itself as a leisure and business destination.
“We expect the numbers of travelers from India to rise by 8.5 per cent to around 1,91,000 in the next fiscal year 2014-15,” Tourism Australia Country Manager India Nishant Kashikar told PTI.
Tourism Australia is the Australian government agency responsible for attracting international visitors to Australia and encouraging Australians to travel domestically, both for leisure and business events.
“The focus will be on promoting Australia as a leisure destination which includes both visiting friends and relatives and holidays segment and as a business destination,” he added.
At present, India is already the number tenth source market in terms of travelers visiting Australia and has strong potential for growth, Tourism Australia said.
“India is already Australia’s tenth largest source market and has the potential to become top seventh or eighth market by 2020,” Kashikar said.
Arrivals from India are expected to grow by 7.2 per cent on an average for next eight years, he added.
As per Tourism Australia, Indian travelers are also important because of their average length of stay and average expenditure. India is one of the 11th largest source market in terms of expenditure.
“The average expenditure for Indian visitors was AUD 5,323 per person,” Kashikar said.-PTI
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