Coolberg’s ‘No Rules, Just Cool’ Campaign Redefines Beverage Branding for Gen Z

NEW DELHI: Coolberg, India’s leading non-alcoholic beer brand, has launched its latest campaign, “No Rules, Just Cool”, a bold and refreshing movement that aims to redefine what it means to be young, fearless, and brazenly authentic in today’s world.

In a world shaped by unspoken rules and societal expectations, Coolberg stands as a bold statement of individuality and freedom. More than just a drink, it’s an attitude, an open invitation to break the mold, embrace your quirks, and own your vibe brazenly.

Launched across digital-first platforms like Snapchat, Spotify, meta and leading OTT channels, the campaign connects with a generation that refuses to conform. It celebrates those who live life on their terms, where fun has no restrictions, labels don’t matter, and the only rule is to be cool.

Watch the TVC here-

Commenting on the campaign, Shubham Shukla, Head- Marketing, Ghodawat Consumer Limited, said, “Coolberg is the ultimate drink for Gen Z as it’s fun, inclusive and brazenly unique. With No Rules, Just Cool, our objective is to align with the evolving mindset of Gen Z — a generation that values authenticity, individuality, and freedom of expression. This campaign kicks off with a quirky take on relationship advice, a reminder that the best rebounds aren’t people, they’re powerful mindset shifts. At Coolberg, we are not just making a drink but building a brand that resonates with today’s youth culture.”

In 2022, Coolberg was acquired by Ghodawat Consumer Limited (GCL), a leading FMCG company in India, to take its vision to the next level. This acquisition helped Coolberg to grow even further, expanding its reach and making the products available in thousands of outlets across India. Coolberg is now sold in over 50,000 locations across 150 cities and exported to more than 15 countries, making it one of the most well-known non-alcoholic beverage brands in the country. It is also available at Indian fast food chains such KFC, Barbeque Nation, and WoW Momos. Also available on platforms such as Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.