Community Post

Sky river casino announces partnership with SFMTA In station domination at chinatown-rose pak station

January 19, 2024

Roaring into The New Year of The Majestic Dragon

Sky River Casino is proud to partner with the San Francisco Municipal Transportation Agency (SFMTA) for an exclusive station domination for The Central Subway Chinatown-Rose Pak Station starting this month.

The domination features a larger-than-life video wall that towers over commuters, a large wallscape banner, floor graphics, and digital platforms across all three metro stations. The various creatives will continue to immerse commuters traveling to and from these stations with Sky River Casino’s offerings and messaging in the coming months. As the Lunar New Year approaches, the visual features a roaring golden dragon – a symbol of power, wisdom, success and prosperity, against earth tone backgrounds that convey Sky River Casino’s wish for peace and harmony in 2024. The Chinatown-Rose Pak Station features a giant floor-graphic of the Golden Dragon, which is divided into five parts, located on the entrance and train levels. In addition to English, there are also delivered in Chinese, Vietnamese and Korean. Finding all five floor-graphics to complete the golden dragon means good fortune is coming your way.

Opened in January of 2023, The Central Subway Chinatown-Rose Pak Station is located at the historic hub of the city’s largest and most dynamic Asian community. With a monthly ridership average of 2,121,135, the Chinatown station is the busiest and most used station of all three, which includes Union Square/Market Street, and Yerba Beuna/Moscone Center. As a station that provides an efficient and rapid transit connection, the Chinatown-Rose Pak Station serves as the perfect platform to reach locals and visitors welcomed by Sky River Casino.

Sky River Casino has been active in bringing excitement to the Chinese community. This can be seen with its sponsorship and participation in the annual San Francisco Chinatown Lunar New Year Street Fair and Parade hosted by the Chinese Chamber of Commerce. In celebration of the Year of the Dragon, Sky River will have a booth at the street fair and a dragon float at the parade.

The casino will also be sponsoring an auspicious Dragon statue as part of Chamber’s “Dragon on Parade” public art project. The new partnership with SFMTA at the Chinatown-Rose Pak Station will further enhance Sky River Casino’s brand awareness and position in the Chinese community.

Located in Elk Grove just off Highway 99 and easily accessible in less than two-hour drive from the heart of San Francisco, Sky River Casino is home to a total of 17 bars, restaurants and lounge destinations offered inside the casino in addition to the hottest slot machines, exciting table games, and a thrilling High Limit Room.

For more information about Sky River Casino and its offerings, restaurant open hours and more, please call 916-866-0200 or visit www.SkyRiver.com.

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