Shah Rukh Khan has sent an application to the Trade Mark Registry that his often-used initials not be used without his permission
Shah Rukh Khan is a brand by himself. And very soon his often-used initials SRK may become a very valuable property. The actor has recently applied for a trademark on his name SRK at the Delhi office of the Trade Mark Registry. However, he has not received a final confirmation on it. According to the rules, once his trademark SRK is published in the Indian Trademark Journal, anybody who has an objection can file a notice within three months.
A source close to the actor said, “SRK has become bigger with every project. He has taken this decision after a lot of thought. Career wise, it is a great decision to safeguard his brand.” The application submitted by the actor to the Trade Mark Registry bars several industries from using his name. For example, tobacco products, alcoholic beverages, water and even other non-alcoholic drinks can’t use the actor’s name. The same goes for fresh fruits, vegetables, salt, mustard so on and so forth.
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