Over the last decade, online gaming has become a major part of how people spend their time and money. While this provides a fun way for people to come together and play games, it has also grown into a huge industry. Right now, there are millions of people around the globe who are logging on and playing online games every day. With more people joining on a daily basis, the demand for a better, and more personal, gaming experience is continuing to grow.
One of the biggest drivers behind this change is artificial intelligence (AI). Another is the way that games can now be customised so that they can fit each player’s unique wants and needs. Together, AI and customisation are doing so much more than just making games more fun: they are attracting record levels of investment and creating a host of new business opportunities.
AI is Making Games Smarter
AI plays a huge role in how games are made and how they react to player actions. Not so long ago, games followed set patterns. Once they had been played a few times, players pretty much knew what to expect (with the exception being casino games that rely on random number generators). Now, with the use of AI, games are able to change and respond to what players do.
For example, when there are enemies in a game, they can now learn from player behaviour and then change how they act. This makes games more interesting, as well as more challenging. AI can also be used to help with the creation of new levels or items, without the need for human intervention.
The other huge plus that comes with AI is the customer support that’s on offer. Chatbots, that are powered by AI, are able to answer customer questions quickly no matter the time of day or night. This keeps player’s satisfaction levels high and means that they’re more likely to play for longer. The result? Increased revenue for gaming platforms.
Customisation and the Personal Touch
With customisation options, players are able to make a game their own. They get to choose how their character looks, what their location in a game looks like, and even how a game plays out. This makes players feel more valued and this makes them more connected with a game.
Some games also tap into AI to suggest what players may like. As an example, if a player often chooses a certain type of weapon or style, the game may make suggestions that are similar. This helps to keep players interested and they are far more likely to go ahead and make in-app purchases.
This makes customisation a great way for game companies to increase revenue. Players are often more than willing to make purchases if they are able to add to their experience and to make it unique. The likes of new skins, pets, tools, or weapons are all part of this, and they all require a purchase.
The Role of APIs and Add-ons
Customisation is also made easier through the use of APIs. These are tools that allow games to work seamlessly with other programs. As an example, the use of a minigames api allows developers to add small fun games inside titles that are much bigger as a whole. These minigames are a great way to break up long gaming sessions. They also increase levels of engagement by giving players extra rewards and by letting them experience something new without the need to leave the main game.
As these minigames can be added and removed easily, players have more control over what they want to do. For developers, it means that they have the opportunity to try out new ideas without the need to rebuild whole games. This means that any risks are lower and there are time savings to be had. This is great for investors who are looking for fast results.
Data Helps Make Smarter Choices
AI isn’t just about helping to make the game better for players. It also provides companies with a host of data. This data shows just what players like, when they play, and how much they are prepared to spend. Game developers are able to use this information so that they can decide what to add, change, or even remove.
Investors can also benefit from this data when looking at where to put their money. A game that keeps players active and spending is one that’s likely to produce returns. The information means that investors can avoid playing a guessing game and can make smarter, more informed, decisions.
Online Gaming Platforms Leading the Way
AI and customisation benefits all aspects of online gaming, but it’s the casino industry that is leading the way. Companies such as Live88 are developing live casino games that take full advantage of the technologies that are available. This means that they are providing games that are relevant to localities rather than trying to target everyone at once. The outcome is that they are able to expand at pace as they have a relevance in multiple parts of the world.
AI is also used for player safety. It can detect any early signs of problem behaviours and ensure that there are tools in place to address this. The takeaway here is that technology is helping to provide safer playing environments and this means that there is long-term stability for investors.
Final Thoughts
AI and customisation are changing online gaming in truly significant ways. They are helping to make games more personal, fun, and even smart. For players, this leads to a better experience. For companies and their investors, it means that there are more chances to grow and opportunities to boost income.
The demand for smarter and more personalised gaming experiences will only grow. This makes it the ideal time for investors to get on board so that they can be part of what is set for the future of online gaming.
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