Twitter is a social networking platform that many of us use to keep up with our friends and family. But, the well-known fact is that there are tons of businesses on Twitter too. Often, people wonder: “How can I use it for my business? What are the features Twitter can offer to my company?”
The first thing you need to do is create an account. You will need what’s called a “handle” – most companies already have one, so this should be easy to create too. Next, include your website in the bio section so people know where they can find out more about your business.
When posting content, make sure to post links to blog posts or articles and share pictures and gifs from time to time. If you are a company new to Twitter, it might be challenging to know what Twitter can offer or how to use this social network. Therefore, here are a few tips on how to do it:
Gain followers
For any business to be successful on social media, it has to have a large follower base. More followers mean more potential customers for your company. There are several ways to gain followers on Twitter.
First, you need to find the audience that will want to connect with your brand and will love to grow with your account. This may look hardly reachable to you, but it can be possible by using services like Twesocial which will surprise you how strong your account can become just by deciding to buy real Twitter followers through a fully managed growth service.
Next step you should take is to follow the trending topics related to your targeted audience and plug into them with effective keywords and hashtags. That will get you noticed by people related to your industry, who might find interest in following your business.
Other important elements are valuable content and consistency. Make sure your content is unique, meaningful, and with powerful visual effects. Post it regularly so your followers can expect your new posts and look forward to seeing more of your content. Follow influential people in your community and interact with them to build more connections. Finally, promote your @name wherever you can, both online and offline (in the form of business cards, for example).
Use influencers and hashtags
Influencers can help quickly spread information about your product, service, or business. And if you find one that is in your field, this means that they already have a big audience that your business wants.
Also, influencers related to your industry know-how to present your product in the most attractive way, boosting the effectiveness of your marketing. That’s why you need to focus on finding influencers connected to your niche and not just on how many followers they have. Next to influencers, hashtags can be a powerful tool to spread the word about you.
Basically, they serve to connect people with the topics they are interested in while giving the opportunity for businesses to be filtered from others by using hashtags related to their niche. Proper hashtags will open the doors to more followers and can push your marketing campaigns. The best practice is to use one or two hashtags, so choose wisely.
Direct traffic to your store
Next to attracting attention to your Twitter profile, you will need to find a way to direct people from Twitter to your store. By driving your followers to your store, you convert them into potential customers for your business, achieving the ultimate goal. If you want constant attention to your website, pin the tweet with the link to the landing page you want. Best effective are those with great content included.
Your profile should also contain your website’s URL. Then, find the best times to share your content. Do the research on when is your target audience most active. If someone shares the link to your website, retweet it. Also, don’t be scared to reshare some of your old content with your website link that grabbed a lot of attention.
Research audience and competitors
Researching your audience is not a simple task but is critical to your business. Several tools can help you do the research. Twitter analytics is one of them. It offers numerous metrics that allow you to gain insight into your activities.
These analytics show you your top tweets, mentions, and followers and your whole monthly activity. Insights from Twitter also provide information about impressions and engagement from your audience, helping you discover what impacted your audience the most. One of the key features is that Twitter analytics dashboards help you figure out your followers’ demographics, interests, and locations, serving you to know your audience better.
Additionally, you want to know your competitors. Research their best tweets, what grabbed the most of their audience’s attention, and use it to your advantage. If you research your environment correctly, you will gain valuable information on acquiring your followers’ attention and being one step ahead of your competition.
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