NEW YORK: Social networking giant Facebook has said over 100 million people are accessing its website every month through its app for feature phones, aiding the firm in expanding in developing markets like India.
‘Facebook For Every Phone’ app enables people globally to connect with friends and others on the famous social networking site regardless of the mobile device they use.
“We are excited to announce that there are now more than 100 million people using Facebook For Every Phone each month,” the California-based company’s Growth Manager Ran Makavy said in a post.
Facebook for Every Phone is a fast and easy-to-use native app that works on more than 3,000 different types of feature phones from almost every handset manufacturer. These devices can cost as little as 20 US dollars, he added.
“Today, millions of people in developing markets like India, Indonesia and the Philippines are relying on this technology to connect with Facebook, without having to purchase a smartphone,” Makavy said.
The app is powered by technology created by Snaptu, an Israel-based mobile platform that was co-founded in 2007 by Makavy.
“Our small team relaunched Snaptu as Facebook For Every Phone in July of that same year, and grew the user base to where it is today. Snaptu’s platform uses the power of servers to accelerate and optimize the way mobile apps work, and is the key to providing a great user experience on low-end devices,” he added.
Founded in 2004, Facebook has 1.11 billion monthly active users as of March 2013 of which about 79 per cent of the daily active users are outside the US and Canada. The firm’s user base in India stood at 78 million as of March 2013. -PTI
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