HIRUVANANTHAPURAM: Kerala Tourism has launched yet another promotional initiative by conducting a month-long video sequencing contest that puts people’s technical skills and creative abilities to test by getting them to order video clips of a movie.
“In this era of internet and smartphones, websites have become one of the most popular media for cost effective tourism promotion. This will become a global competition and the contest aims to attract maximum participants from various destinations”, said Tourism Minister A P Anil Kumar.
He also said that it was a matter of pride for all that Kerala Tourism website gets the maximum visits among the tourism websites of India and comes within the top ten positions in website traffic among all countries of Asia Pacific and the Middle East.
A total of 30 videos, each of two minutes duration will be created for the contest, highlighting diverse aspects of Kerala. Each video will be then divided into six portions of 20 seconds each and uploaded to the site. These divided portions will be in jumbled order.
“Tourism promotion is an area where there is heavy competition, and each destination is vying to increase traffic to their website. In this context, the video sequencing contest will serve as a major promotional tool for the tourism department,” said Kerala Tourism Director P I Sheik Pareeth.
The competition will run until March 17, he said.
“We pioneered the use of online video for destination promotion has embarked on timely actions and state of the art technology to maintain its current supremacy,” said Kerala Tourism Secretary, G Kamala Vardhana Rao.
Kerala Tourism had conducted the Clint Memorial Global Painting Competition last year which drew huge responses from across the globe. -PTI
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