The Facebook sensation page Sarcasm has transcended its national borders and gained achieved worldwide fame and recognition. With a not so successful set of ventures beforehand, Meet Luthra, the founder of Sarcasm, remained steadfast in his goal to spread happiness and provide a cathartic platform – one where people could vent their pent up aggression and other forms of stress by means of laughing. It is this nobly persistent and unshakeable goal of Meet and his partners that translated into the success of Sarcasm as we know it, as evident by its 39m+ followers. The future looks bright as well, especially considering some of the steps to be taken by Sarcasm on the horizon.
The Trick to Social Media Meme Pages “The main thing you have to have the capacity to understand is the trend,” opined Aditya Saini, another of Sarcasm’s founders. “You have to constantly be on the lookout for any and all ‘hip’ things on the rise and make memes out of them. Making memes is not difficult. The primary obstacle is to be able to recognize the new trend and put them in a meme before anyone else does.” Of course, considering the fact that the internet is home to around 4 billion users, the difficulty of getting to the latest trendy topics cannot be overstated.
A more practical goal, therefore, is to attribute the meme originator in the post and at least post the meme before other big rival pages do so. Originality and a non-plagiarism policy is not only the safe approach (regarding Facebook’s security measures) but also earns the trust and adulation of the fans.
Thus, Sarcasm looks to broaden its horizon by “hunting” down the latest trends by expending more to members and even recruiting more people just to get better surveillance and be on the lookout for the next big things. An Integrated Approach The new recruitment policy and reinforced surveillance are not the only exciting pieces of news regarding Sarcasm. The meme page giant has also announced a collaboration ordeal with other potential brands to “outstretch our reach” as quoted by Aditya. Sarcasm, in the past, has already worked with Wildstone, McDonald’s, Mi and many.
other big-ticket brands. He also talked about getting more promotion via offline campaigns which will serve to reach to users who are not necessarily very active in social media. Unyielding, Indefatigable With such ambitious yet practical goals, one cannot help but marvel at and look forward to how a Facebook page is well on its way to becoming the country’s biggest media promotion. Whether or not the huge milestone occurs in the near future, one thing is for certain: we, the audience, will be the ones to reap the benefits and enjoy the process.
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