MUMBAI: Talwalkars Lifestyles Limited (TLL), a health and fitness brand, has introduced an innovative reward based fitness initiative – ‘Fitness Ki Kamai’ to motivate their members to adopt and sustain a holistic and healthy lifestyle by commencing a challenging and rewarding journey to achieve their fitness goals.
Talwalkars has integrated with Growfitter to introduce the country’s first ever AI (Artificial Intelligence) based Incentivized Wellness Program. The Growfitter Fitkit is a technologically advanced mobile application that tracks an individual’s fitness consistency and maps their performance to generate an incentive-oriented and reward based fitness solution.
The members can participate in Fitness Ki Kamai’ through the user-friendly Fitkit App. The Program can be purchased for a small fee by an existing member and is free for an individual who is renewing or buying a new yearly gym membership. Post-enrollment, the member has to download the Fitkit App and set their preferred fitness goal.
Each member can activate three fitness goals simultaneously. A short term goal (Upto 99 days), a mid-term goal (Upto 180 days)and a long term goal (Upto 365 days).
The members then scan the Intelligent QR code installed at the Gym on every visit and work towards achieving their fitness goal. The AI system tracks the individual’s workout and automates the reward program basis it.
It showcases the goal set according to the user’s preference and maps their progress and consistency in achieving it. Additionally, it allows them to win 100% cashback on newly bought membership or Rs. 12,500/- cashback for existing members buying into the program; while simultaneously achieving their objective of staying fit and healthy.
PWR Business Wire India
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