British Airways revamps its loyalty program

britishairwaysNEW DELHI: UK’s flag carrier British Airways has revamped its loyalty program for business class travelers with a three-tier ranking system to boost earning power, handpicked offers and bonuses for members and a new easy-to-use online account management, among others.

The re-launched ‘On Business’ program also offers small and medium sized entrepreneurs (SMEs) the opportunity to win a seat on an exclusive mentoring flight to Austin, Texas, British Airways said in a release.

The revitalized new On Business loyalty scheme would help small and medium sized businesses make even more of their travel budgets.

The program brings together British Airways, Iberia and American Airlines business program, allowing customers to collect and spend on all three under one scheme, it said.

“We understand the needs of small and medium size businesses, and the changes will allow us to coordinate benefits, increase rewards and help stretch travel budgets across the British Airways, Iberia, and American Airlines network,” British Airways’ regional commercial manager Moran Birger said.

The revitalized ‘On Business’ will also better meet the flying needs of this dynamic and growing sector, he said adding it will be simple to understand and easy to use, improve the management of members’ travel costs and reward their spend.

“In addition, the British Airways’ Mentoring Flight will give a lucky group of specially selected SMEs the once in a lifetime opportunity to receive brilliant business support through two amazing mentors from one of the world’s best business incubators, the Capital Factory,” he said.

Capital Factory is startup incubator based in Austin, Texas, the heartland of innovation in the US.

The competition is open to SMEs in the UK, Northern Ireland, India and South Africa till September 14 and the prize flights are valid for traveling First outbound on 20 October 20 and return in British Airways long-haul business class service, Club World on October 22.

The new and improved program, which already saves customers 30million pounds a year on flights, now rewards points based on spend rather than distance traveled or number of flights, the release said.

As part of the changes, On Business has also launched a brand new website, which will make it even easier for members to maximize their earning potential and spend their points effectively, the release said. -PTI

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