NEW YORK: EventGuru Inc. has announced Saturday October 7 as the date for this year’s Diwali at Times Square celebration.
Diwali the “Festival of Lights,” is the one holiday that unifies the diversity of Indian regional cultures. This annual celebration is the largest celebration of Diwali outside of India, and it brings the South Asian community together fora fun-filled day showcasing cultural dance and musical performances, a Diwali bazaar, and mouth-watering Indian cuisine. The celebration lights up Times Square with interactive, traditional Diya (lamp) lighting ceremonies, and the world’s best digital fireworks display.
There will be a Bollywood celebrity filled evening concert, and opportunities to interact with favorite stars. The fun will begin at 2:00 p.m. on Saturday, October 7in Times Square!
Diwali at Times Square was established in 2013 by Neeta Bhasin -a nationally recognized business leader specializing in multicultural marketing. She wanted to bring the most vibrant, national festival of India to the “Center of Universe” – New York’s Times Square – to showcase India’s rich culture, heritage, and arts to the world, while invoking a sense of pride among South Asians.
This historic event is managed by ASB Communications, a New York-based multicultural marketing agency now celebrating its 20th anniversary which was founded by Ms. Bhasin.