Gaurav Shukla and Aditya Saini’s Sadcasm: The Origin of the Unlikely Success Story

DigiHood Media’s social media giant Sadcasm has been one of the premier Facebook content sharing company in recent years. With followers touching the 20 million mark, the company has taken the world by storm. Some people may wonder whether, with widely renowned figures like Aditya Saini and Gaurav Shukla as owners, the business was bred for success, of whether it was only a matter of time before it became as big as it is today. Interestingly, the grass was not always green at first. To get to greener pastures, a lot of dedication and persistence was required.

The Underdog Becomes Stronger from Setbacks

“It is said that something which doesn’t kill ya will only make you stronger. I had to really let that sink in my mind, my pores of the skin, my very being,” Gaurav makes no bones about it: Sadcasm started from the bottom and now it is reaping the benefits of success. He had undergone similar ventures in the past, experimenting with Facebook pages and toiling hard for each one. He did not let his defeats humble his persistent spirit.

Even though “nothing worked” for Gaurav in his former attempts at social media glory, Sadcasm became big within the first three months. This is astonishing indeed, especially taking into account his past failures. “Whenever we fall off the horse, we dust ourselves off and we get back on the horse again” – reflected Aditya Saini, one of the key founders. Perhaps it is that indomitable spirit that paid off at the end for the awe-inspiring creators who made it big with Sadcasm.

Recipe of Success

Apart from the persistent and never-give-up nature of the owners, Sadcasm has also used many of the marketing strategies of the modern era. As an exclusively online platform operating on Facebook, promotion also has been traditionally done through the internet. There are workers who are on the lookout for the current trends so that fun and witty content can be made out of them. “Some people hunt for appropriate content while someone else makes use of Photoshop to complete the post. It is crucial that we

separate the two main streams of our business,” reveals Saini. The revolutionary business is allied with brands the likes of Ola Cabs, Monster Jobs India, Telstra, Kwid. This is another fundamental marketing strategy of extending the company’s reach. “We are working on partnering with more brands in the near future. I think this course of action will not be difficult.” We share Gaurav’s optimism. After all, who doesn’t love Sadcasm?!