India Post News Service
CHICAGO: Indians piqued at American celebrity-socialite-actress Kim Kardashian West for wearing earrings carrying sacred “Om” in a photo-shoot posted on her official Twitter handle on May 23, 2021 have urged to discontinue the same.
It is averred that “Om” is a mystical syllable containing the universe, and is used to introduce and conclude religious work; and would be inappropriate if used as a tool for sexy fashion. Any Inappropriate usage of sacred Hindu icons or deities or concepts or symbols for commercial or other agenda is not okay as it hurts devotees.
Rajan Zed, President of Universal Society of Hinduism, observed it was deeply trivializing of immensely revered “Om” to be displayed in such a manner. Hinduism is the oldest and third largest religion of the world with about 1.2 billion adherents and a rich philosophical thought
Many devotees wear an “Om” pendant, etc., on a regular basis to express their reverence/devotion; but wearing it as a fashion accessory in a one-time photo-shoot for commercial or other agenda is disrespectful; Rajan Zed pointed out.
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