Switzerland campaign to woo Indian tourists

AHMEDABAD: In a bid to attract more Indian tourists, Switzerland
Tourism has launched promotional campaigns here.

The promotional campaigns – ‘Grand Tour of Switzerland’ and ‘Grand Train Tour of Switzerland’ – are aimed at increasing the night halts of Indian tourists in that country.

“People from Gujarat form 60 per cent of the overall travelers to Switzerland from India. So we decided to launch these two campaigns from here,” Deputy Director of Switzerland Tourism (India), Ritu Sharma, told reporters.

Tourists generally come and spend two-three nights in Switzerland, she said. “But through these two promotional campaigns, we expect that they will spend more nights in Switzerland. Our aim is to increase the night stay of tourists in Switzerland,” Sharma said.

According to Claudio Zemp, Director of Switzerland Tourism, the number of tourists from India has grown this year. “The increase is particularly strong in Western India with majority of tourists coming from Gujarat. The two tours will allow tourists to experience the best of Switzerland.”

A campaign to promote travel to that country during the winter season was also launched here.
“What we have seen is that people from India visit Switzerland only during summer. But it is beautiful during winter also. We also want to promote tourism during winters,” Zemp said.

Switzerland Tourism authorities also said that they are building a unique museum of legendary comic actor and filmmaker Charlie Chaplin in Vevey in Lake Geneva area. Chaplin had spent last 20 years of his life in Vevey and his house is being converted into a museum.

The Grand Tour of Switzerland is a 1,600 km-long road trip lasting a week and offering the country’s most popular and visually-striking destinations in one scenic journey. It will open different facets of Switzerland for travelers.

The Grand Train Tour of Switzerland takes travelers across the country in the most popular and picturesque train routes like Glacier Express and Golden Pass. -PTI