Ekatra’s new partnership; Launch first four books of 50 book series

IP News Bureau

Mumbai Pratilipi and Manjul Publishing house have launched the first set of four of 50 books of novels and short story collections from Pratilipi published in print for the first time.

The new imprint partnership titled Ekatra brings together Pratilipl, India’s largest digital literature platform, and Manjul Publishing, best known for translating the Harry Potter books into Indian languages. The partnership will carry books in regional languages including Hindi, Marathi, Tamil and English as both print and e-books.

The first four books include Pratilipi’s top hits Tashree by Sumit Menaria (published on 25 March), Angoothi Ka Bhooth by Manish Sharma, Anakalaniya by Sanjay Vaidya and Bujgavan! by Kanishk Hivrekar (pre orders available now).

Untitled 1The deal with Manjul Publishing marks Pratilipi’s first major association with a traditional publishing house. The Bhopal-based Manjul Publishing isknown for quality translations of English language bestsellers in a range of Indian languages. Ekatra opens up their foray into supporting popular contemporary fiction literature in Indian languages.

The upcoming 4 books highlight the genres of supernatural thriller, horror fiction and adventure, which have built a massive audience following on Pratilipi. The chosen authors include an array of first time and established writers selected from the Pratilipi platform including Kanishka Hiverekar, a graphic designer writing in Marathi; Manish Sharma,a Senior Producer working in journalism and one of Pratilipi top authors, Sanjay Vaidya, a project manager from Northern Maharashtra who writes prolifically in Marathi and Sumit Menaria, a Chartered Accountant and author of the highly popular supernatural thriller series Tashree.

For Sumit, whose debut novel Tashree has been finished by 66,654 readers, this licensing deal represents the first of several deals for the author. A hit comic book based on Tashree launched on Pratilipi Comics earlier this year, Pratilipi is developing a web show with Saurav Mohapatra and Aditya Bhattacharya, and an audiobook adaption is live on Pratilipi FM.

Since its inception, the self-publishing community has encouraged novice and established writers from diverse backgrounds to explore their love for storytelling by creating access to an engaged audience. Ekatra represents a key step towards Pratilipi’s vision to democratize story-telling across languages, devices and formats, particularly with licensing deals for authors in this case.

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