India Post News Service
NEW YORK: The Brooklyn (NY) headquartered e-commerce company Etsy, Inc. removed Goddess Kali Cereal T-shirt, displaying image of Kali seemingly promoting a cereal of blood fortified with human skulls; within 17-hours of protest from Indian Americans, who called it highly desecration.
Rajan Zed, President Of Universal Society of Hinduism who spearheaded the protest, thanked Etsy for understanding the concerns of the community, which thought that such an image of greatly venerated Goddess Kali was utterly insensitive.
Rajan indicated that after protests, Etsy removed from its website the toilet-seat, flip-flops, ashtray, thong-panties carrying images of Lord Ganesh; which Hindus thought were downright callous.
Hinduism is the oldest and third largest religion of the world with about 1.2 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed had noted.
In Hinduism, Goddess Kali, who personifies Sakti or divine energy, is considered the goddess of time and change. Some Bengali poets described her as supreme deity. There are about three million Hindus in USA.
Etsy, which describes itself as “global marketplace”, was founded in 2005 in an apartment in Brooklyn; and now has additional offices in Germany, Ireland, UK, India, France, Canada, Chicago, San Francisco, Hudson (New York). It claims to have had annual gross merchandise sales of $10.3B in 2020. Objectionable Goddess Kali Cereal T-shirt was priced at $25.60.
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