London clothing firm removes Lord Ganesh legging

London clothing firm removes Lord Ganesh leggingMadhu Patel

CHICAGO: A global online retail clothing company based in London, removed legging carrying the image of Lord Ganesha following a strong protest which dubbed the clothing as highly inappropriate and insensitive to the feelings of a large number of Indians across the globe. 

“Ganesh Leggings”, earlier selling for £15 at britishleggings.co.uk, showed up as “Sorry, there are no posts to display” when searched online at company’s website today.

The protest was led by Rajan Zed, President of Universal Society of Hinduism, who asserted that Lord Ganesh is highly revered in Hinduism meant to be worshipped in temples or home shrines and not to adorn one’s legs. Inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda is not okay as it hurt the devotees.

Hinduism is the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought, and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled. 

In Hinduism, Lord Ganesh is worshipped as the God of wisdom and remover of obstacles and invoked before the beginning of any major work. 

Description of these objectionable “Ganesh Leggings”, included: “These beautiful leggings feature printed Ganesh God on one side of the leg. They are original, very feminine and have an edgy look about them”. Founded in 2014 by Natalia Rakowska; British Leggings described its leggings as “fashionable, cool and divine” and “eye-catching”.